7 Marketing Tactics Casinos Use To Attract More Players

What marketing tactics can you use to lure customers when you run a gambling website? Your competitors are likely using the same marketing tactics, and you should learn to employ what’s working for everyone else in the industry.

Marketing Tactics Casinos Use

Casino Bonuses

I’m sure you know by now. Casinos are always offering bonuses left, right, and center. This is not because they love their customers and want to give away free money. It is a marketing strategy and a very effective one. They are a way of convincing you to bet with them over some other casino. Casino bonuses, particularly sign-up bonuses, work great for casinos. First deposit bonuses also work well. They also give out promotions and offers during special events, such as holidays like Easter or New Year.

Referral Programs

Another great marketing strategy that casinos use is referral programs. Studies show that people are more likely to trust a service or a product if it was recommended by a friend, rather than an unknown source. The best thing about this strategy is that it creates loyalty, and also brings in new customers. The casino employs their own, current customers to promote their website. Every time an existing customer brings in a new bettor, they are given a well-deserved reward. The new bettor also receives a little extra.

Loyalty Programs

Loyalty programs as a marketing tactic is a great way of increasing brand engagement.  Essentially, the casino rewards a customer if they perform or complete a particular number of tasks. These tasks can range from making a certain number of bets, or staking a fixed amount of money.

VIP Programs

Everyone likes to feel important and valued, which is precisely what VIP programs offer. Some online casinos have different tiers that are at various price points, and each will have different perks.

Social Media Marketing

Casinos often use social media to attract customers. Social media platforms have a broad reach, and promoting content on a Facebook or Instagram page is entirely free. It allows the developers of the casinos to interact with their customer, creating a two-way relationship, making the user feel listened to and validated. A quick status update acts as a reminder, and it’s the right way of saying, “Hey, I exist.” They can also keep their bettors updated this way continuously.

Advertisements

Advertisements, especially pay per click ads, are a common promotional strategy in gambling circles, but you probably can’t use google ads if you need to advertise your gambling website. You’ve probably already seen them, bright, flashy ads trying to embody the aura of Las Vegas. They’re cost efficient because the casino only pays the publisher when someone clicks on the ad, as its name would suggest.

Sponsorships

One of the most effective forms of publicity for online casinos is sponsorships. Several occasions sponsor several endeavors, some of which aren’t even related to gambling. But it is an excellent way of getting their name out there. Quite a few online casinos sponsor football teams, for example. West Ham United, Stoke City, Fulham, AC Milan, and Juventus are all sponsored by online casinos.

Tags: Casino Bonuses, Loyalty Programs, Referral Programs, Social Media Marketing, Sponsorships, VIP Programs