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Social media is crucial for any business to succeed nowadays. We’ll try to explain how to build your social media marketing strategy in this video. While social media marketing is becoming its science nowadays, you need to remember the key value of this marketing. It is connecting to the people in the easiest way possible. In this video from the Web Marketing series by NickMetrics, we will look into ways of building your social media strategy:
You need to know what you want to achieve with social media. Set goals to address your challenges in hand. Whether it’s increasing brand awareness, converting more leads to customers, or even improving ROIs, your strategy is tailored to suit each goal in mind. So be crystal clear and precise. That way, you’ll get to decide what metrics you should look at as well. Speaking of metrics, reach, clicks, organic, paid likes, comments’ sentiments, engagement, and hashtag performance are some numbers you’ll need to keep in mind when analyzing for social media performance.
When building your social media strategy, keep in mind that the audience is the king! Engagement will help in your organic growth in a way that people are attracted to what other people like. The more engaged your audience is, the faster the words spread out. Create interesting content that draws people to your platform, then convert these interested leads to real customers who will pay for your product or service. Remember Instagram’s viral post about the world record egg? That’s some crazy organic approach, albeit successful social media campaign that most of us dream of.
When creating your social media marketing strategy, you need to build slowly. Start with simple things, such as posting regular updates and replying to their direct and personal messages. Social media serves as customer support in a way. This way, you can earn the trust of your audience by being responsive and supportive of them. Analyze what’s right and wrong. Keep these analyses in tab and always strive to change even if it means testing A/B versions to what works or not. After all, a social media marketing strategy is a marathon, not a sprint.
It can turn your business around in ways you couldn’t even imagine, so take a serious approach and work your way to the top! We hope this video helps you and stay tuned to other videos in our Web Marketing series by NickMetrics! Good luck~
Social Media KPI Formula (Part 1)
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