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In today’s business world without an online presence, brand awareness or social media followers is as good as dead. It doesn’t matter what services you provide or products you sell, it could be as common as a clothing store, or as obscure as selling skills worm cocoons, one of the best ways to promote your company and increase brand awareness is through social media marketing. In an instant, you can reach thousands, maybe even millions of people, if you play your cards right. You can target your audience and engage with them, all at no financial cost from your or their side.
All you need is a substantial following. This part, however, is admittedly difficult. Here’s how you can gain more traction on the most popular social networking websites, Facebook, Instagram, and Twitter.
Whatever you put out there for your audience to see, make sure it’s great. Relevant, engaging content would not only get you new social media followers, but it would also give them a reason to stick around. Platforms like Twitter and Instagram do place a restriction in the number of characters you can use, and thereby limit what you can say, but there are plenty of other ways you express your creativity. Use visual content. Pictures, GIFs and short videos appeal to the masses and help with retention and engagement. Try not to be monotonous and boring.
To ensure that you remain relevant, you must continually stay active on all social media pages. Studies show that different social media platforms require a different number of posts for maximum engagement. Both Facebook and Instagram, for example, requires about two posts a day. Twitter, on the other hand, needs about 1-3 tweets. Research found that failure to meet this requirement, or over the recommended number of posts, engagement begins to fall.
It also helps to share other posts of businesses that are similar to yours. You never know, they might return the favor. It is also wise for you to comment and like their posts as well, as their audience may see this, and decide to give your page a shot. Just make sure you have something worth sticking around for.
Every business has its core audience who have their qualities, behavioral patterns, and preferences. Knowing this information is vital to the survival of your company, especially when it comes to social media marketing. You would need to know where they live to know what time your posts would generate maximum engagement. Posting when your main demographic is fast asleep doesn’t would probably incredibly counterproductive. You also need to know the age of your followers to know what would appeal to them.
Engaging with your audience is one of the best ways to build reliability and loyalty. Making your current followers feel like they’re listened to and cared for would improve your reputation and boost your followers. Take Wendy’s Twitter account, for example. They constantly, engaged, replying and retweeting in the sassiest ways possible all the time. This was a very good marketing strategy on their part, and it also gained them a tonne of followers.
Never be afraid to ask for help. Get in touch with other businesses similar to yours, and ask for a shout out. Since they already have an audience of their own who would probably be interested in what you have to offer, this would send quite a bit of traffic your way. Don’t hesitate to contact companies with large followings, because they had to start somewhere too.
Although the hashtag craze began with Twitter, it began to spread like wildfire to their social media platforms as well. Use a healthy mix of every day, trending hashtags, and also ones that are relevant to your business. If your posts are public, anyone who searches for a hashtag that you used, they will be able to see them. Social media marketing is easy, but due to the sheer amount of competition that exists today, it might be a little hard to get started. No matter how slow your growth is, keep at it, because you never know when you might receive that burst of traffic and go viral.