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While dabbling in the realm of online marketing, one would encounter several obstacles. But there are very few things in the marketing world more disheartening than campaign rejections and account ban problems. You pour your heart and soul out into that new project, mold it to suit the needs of your target audience correctly, and after all that effort, you find that it wasn’t approved. Or much, much worse – your account was banned. As discouraging as this is, it isn’t the end of the universe. This article will explore ways to deal with such issues that could crop up at any time.
Creating an ad campaign from scratch is by no means an easy task. It should be designed in such a way that it not only reaches the right audience but also pushes all the right buttons. It should appeal to them, convince them that the product or service you’re promoting is worth their time. To add to all this pressure, there is a risk that the entire campaign could be rejected if you don’t follow your advertising provider’s strict guidelines.
Google ads, for example, has been doubling down on campaign disapproval to regulate the type of adverts that are being showcased to their users. If you continually violate their guidelines, they could suspend or even ban your account, which means that you would have to start from scratch. If this has happened to you, don’t worry, you could definitely bounce back, and here’s how.
Depending on which platform you use, there are several reasons as to why your campaign could have been rejected. Here are some of the most common:
Many companies are incredibly stringent about what they are willing to promote. Any traditionally inappropriate content, the type that wouldn’t be considered family-friendly – alcohol, X-rated content, gambling, guns, and so on may not be approved solely due to its nature.
You’ll be surprised as to how common this is, but sometimes when a PPC ad is clicked, it would redirect the user to a dead page. This is a sure-fire way to get a campaign disapproved. Another way to quickly get your campaign refused is if your ad redirects someone to a domain or page other than the one advertised.
This is a big reason, as well. If your any of the ads in your campaign is misleading – if it makes false claims and promises, it will be rejected. Nothing inherently wrong with a little self-promotion. But you cannot make the calm that you sell the absolute best cookies in the world unless, of course, you have other legitimate sources to back it up. Similarly, you cannot use all uppercase letters and exclamation points to capture your audience’s attention.
You absolutely cannot include any copyrighted material in your ads, unless of course, it belongs to you or your company.
Instead of getting rid of the disapproved campaign entirely by deleting the disapproved content completely, simply overwrite it. This would save you a lot of time and money, especially if you’re a smaller company with not enough to spare.