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While some people might not be aware of it, Tumblr is one of the best places for individuals, organizations, and businesses to find an audience for their content. There are more than 500 million people on the platform, 80 million of which post every day. And despite what you may think, Tumblr is still steadily growing. If you just started a blog on Tumblr, and you only have a handful of followers, you certainly want to change that. That’s why were here today. We’re going to show you how to get the attention of an audience, get them hooked, and keep them coming back for more. Without further ado, here are four tips to promote your Tumblr blog.
The look of your blog plays a huge rule in establishing a relationship with your followers. If your blog doesn’t look appealing, your followers won’t trust you. Studies have shown that 9 out of 10 people distrust a site because of its design. That’s why you need to get a custom theme. Avoid having a generic-looking blog by all means. You can easily find fine-looking and practical themes in just a few minutes on Google. Also, consider having a unique domain name as well. Although some people won’t even notice it, it will help you a lot with branding and differentiating yourself from others in the same niche.
When you’re doing an SEO campaign, one of the first steps you take is researching the keywords you plan on ranking for, right? The same goes for Tumblr, although, in this case, instead of keywords, you need to research hashtags. How do you research hashtags? You just need to lookup similar blogs and look at the hashtags they’re using. Just make sure that every hashtag is relevant to the content you’re posting. Also, if you want to use a ton of hashtags to increase your chances of success, we have bad news for you. Only 20 of the hashtags you use are visible/searchable to Tumblr users.
If you’re using Tumblr, you probably plan on reposting a lot of content. And if you want to reblog a lot of quality content, you need to follow a good number of other blogs. That’s where networking comes into play. See what blogs that tackle similar topics as you post a lot get a good amount of notes, and have a sizable following. You can do this while researching hashtags/keywords.
And that’s not all. You should also reblog on a regular basis. How many times should you post? If you have less thousand followers, you shouldn’t blog more than five times a day. More than that would be an overkill and could have a negative impact.
When you’re trying to market something – whether it’s online content or a physical product – you can’t expect good results without motivating your followers to take action. A simple CTA can get other people to promote your Tumblr content and get you hundreds of new followers in a matter of days. Just take this classic Tumblr post. It managed to get more than 15 million notes in just a year. How did the author accomplish this? Simply by writing “pass it on” on the bottom. Even if you’re reposting something, you should still include a small CTA at the bottom of the post.
Like anything else, Tumblr blog promotion takes time. But, you won’t have to wait for years to see success. Keep in mind:
Follow these steps closely, and before you know it, you’ll have a massive following.