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Advances in voice search technology have changed the way people all around the world look up things on the internet. A quick Google search is now so much more convenient than it already was. Most smart devices offer a quick hands-free way to navigate the internet. While this, of course, has implications for users, it would also change the way content marketing will work. Voice search prediction is going to get more popular in the months to come. With that in mind, here’s how voice-activated technology is changing content marketing strategies.
As the days go by, it is highly likely that more people will begin to embrace the voice search option on their smart devices. In fact, some estimates show that half of all searches by 2020 will be by voice. But what does this mean for digital marketing? Will these changing trends impact the way content is created for websites?
To answer that question – yes it will, and here’s how.
One thing that will change with voice search is the tone of what is being searched. Typed searches are rarely in full sentences. They’re rather abrupt and to the point. Things like “define petrichor” or “restaurants near Central Park”. For these searches, short-tailed keywords of two to three words is perfect. But voice search is more conversational. People would tend to speak in full sentences as opposed to a couple of words – “What is the definition of petrichor?” “What are some restaurants near Park Central?” Therefore, in this case, long-tailed keywords would work best.
Most voice searches are from handheld devices such as phones or tablets. If your website isn’t mobile phone friendly, it will not show up on the first Search Engine Results Pages. Ensure that your domain supports both PC and mobile browsing to make sure that your users have the most seamless experience possible, regardless of what device they’re using.
If there’s one thing that you need to work on if you want to bring in more traffic through voice search, it’s a good Frequently Asked Questions page. Since most voice searches are in the form of questions, if you want your audience to stumble on your page, you want to be able to provide the answers. Your FAQ pages need to be comprehensive. It needs to cover every single feature of your company, in a question and answer format. Make sure to load it up with all the right keywords!
Featured snippets are a fairly new addition. It’s where an answer shows up in a little box right at the top of the search results page when you type or ask Google a question. These answers are pulled from third party websites.
Thus, it should be every content marketers goal to get featured, as it would increase the website’s visibility by tenfold. Since voice search is still a developing area, choosing good keywords could get you right to the top for anyone asking Google about anything related to your business.