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Google ads are arguably one of the most effective advertising platforms out there. It’s popular amongst today’s digital marketers. And, if you do everything right, you would be able to get the word about your business out there with ease. If you’re familiar with how Google ads work, you would know that they offer their clients multiple Ad formats to choose from. But which ones perform the best, and which ones are best for your business? Today, we’ll take a look at these questions, so that you could get the organic traffic you deserve!
Google ads are becoming rapidly more popular amongst all kinds of business owners. And with over 3.5 billion daily interactions and an incredibly high return on investment, there is little doubt as to why. The advertising platform is easy to use; plus, it has the potential to increase your visibility. Thus, making sure that your potential customers know about your company and the products and services you offer. Google ads have multiple ad formats for you to choose from, so today, we’re going to look at some of the best-performing ones so that you can find what’s right for your business.
This one is one of Google’s more recent formats, but that doesn’t you should be skeptical about it. It’s a super flexible format that gives you a variety of options to play around with. It allows up to fifteen headline variations and four descriptions. And it’s all machine learning and algorithms from here. And Google picks the variations that have the highest chances of getting a lead. Only the best performing ads are put out.
It is a no-brainer that visual content does much better than written content among consumers. A good image will be able to catch a potential customer’s eye with ease. With the image format, you can create a visual campaign that could be a static or interactive graphic. It could be a still image, animated, a .gif, or in flash format, whatever suits your preferences. Since most people on the internet don’t care for ads that are text-heavy, a single image that encapsulates your brand would be a great option to expand your business.
What would grab the attention of a consumer better than a picture? A video, of course! In-stream video ads are super effective, and they play either before, in between, or after a Youtube video. It usually lasts between 5 to 30 seconds long, but they are skippable if you choose to implement a longer format. You will be able to target your audience based on demographics – the area they live in, their age, and their browsing behavior. This way, your ads are bound to reach interested individuals.
We’ve all come across text ads. They’re definitely one of Google Ads most visible formats because they would show up whenever someone looks up keywords related to your business. If your SEO game is on point, you’ll be able to reach your audience without any trouble at all.
Like the name would imply, these are text-only ads, they’re easy to set up and maintain, and they have a very high click-through rate.