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Online gambling has been prevalent for more than a quarter of a century at this point. While that’s not a short time for an individual, for industry, it’s abridged. You can safely say that online gambling is still in its infancy. Regular players are not your average consumers. That’s why marketing online gambling can hard for first-timers. There are more than enough people out there to market to. More than a quarter of people in the world gambles actively while more than half gamble at least once a year. If you want to grab all of these potential players, you need to think outside the box a bit. Here are a few types of marketing for online gambling websites…
First off, if you’re not offering lucrative bonuses for top players, most online players won’t even give your casino a chance. You need to make sure that people know that you’re offering free plays and attractive bonuses daily for the most loyal players. A good welcome bonus is a great promotional tool if you’re just starting. It will attract new people to visit your site, register for an account, and become regulars after a while. Free plays work similarly to food samples. You can use them to give your would-be players a taste of your casino. And once they try it, they’ll come back for more. Since most experienced players like to try out a new casino before playing, this tactic can work out for both parties.
Your goal is to create a large player-base that will keep coming back to your site and spreading the word about the quality of your games and service, right? That’s why you need to make sure that you award your regulars. In other words, you need to start a loyalty program. A gambling loyalty program contains a wide variety of gambling promotions and game bonuses. These awards can be delivered once a day, week, or month, depending on the level of loyalty. Every loyalty level comes with a different set of features and awards.
Another highly-effective tactic is organizing casino tournaments regularly. These tournaments create a lot of hype for your casino website through social media and forums. By using the right influencers, you can attract top players to come to your site. If you manage to get a few famous players to show up for your poker tournament, for instance, you can get a ton of free promotion. The more massive the prize is, more people will show up. By charging a small entry fee, you can also earn a lot of money, in addition to gaining exposure.
This may seem like cheating. However, we didn’t say that traditional online marketing can’t be used at all, far from it. Traditional marketing can be beneficial for gambling websites. The only problem is, in some parts of the world, marketing a gambling website is illegal. However, you can still advertise in individual states and countries. For instance, Google has recently updated its advertising policy to allow gambling websites to advertise in states like New Jersey, Delaware, and Nevada. Here a few practical ways of traditional online marketing:
Those are the most popular types of marketing for online gambling. Now you just need to come up with a winning strategy that will combine a few examples of marketing. Once you manage that, all you need to do is sit back, allow good word-of-mouth to spread, and watch people pouring in.