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2020 was a historic year for a number of reasons. Most of them weren’t all that good. The COVID-19 outbreak and the subsequent pandemic thrown a massive monkey wrench into everyone’s personal lives and created a mess. Fortunately, things have improved since the start of 2021. As we look into the next year, we can’t help but ask: what are going to be some of the biggest digital marketing trends this year? That’s just what we’re going to try and find out. Let’s take a look at four potential digital marketing trends that should dominate 2021…
The effects of COVID-19 have been enduring. There’s no doubt that we are going to feel the consequences of this pandemic for the next couple of years. Possibly even longer. As consumers, we are also going to keep some of the habits we formed during this time. For example, we can expect that online orders stay at a high level. Not only are some people still going to be skeptical about going into crowded places, but older users have learned that using orders may be more convenient at times. This trend will continue for the next few years.
Before the pandemic hit, you can find a number of business that didn’t invest too much time into maintaining an online presence. But the pandemic forced them to transition their business online. You can just look at the fitness industry and how many businesses transitioned there. While most fitness centers had websites before, the pandemic forced them to close down. In order to stay afloat, they had to start running online classes and promotions. This year, we can expect more people to become online savvy in an effort to stay competitive
In the 2020s, one mistake can leave you jobless, thanks to the rise of social media. People want the business they’re doing work with to have the same sensibilities as them. They don’t want to deal with a business that doesn’t do any good either on a social or an environmental level. That’s why, in 2021, more businesses are going to start becoming socially responsible. This includes cleaning up their business practices, investing in charities, and participating in good causes. Companies will have to be prepared for making long-term investments, in order to keep their customers in the long run.
Last but not least, we can expect an increase in influencer marketing investments. That’s because social media influencers present authentic advertising that appeals to a wide arrange of customers from all walks of life. The pandemic only increased the impact of social media influencers due to increased time spent on social media. Influencers speak to customers on a personal level. They can sell customers on products they never even thought about. In 2021, we expect influencers to become more popular and businesses to leverage even more influencer channels, including YouTube and podcasting.
Unlike the previous year, 2021 should be full of optimism. While we can’t expect things to go back exactly to the way they were, they’re starting to feel more normal each day. The same can be said for the world of marketing. Soon, you’ll be able to track and record customer behavior and use that information to improve your strategy. How have you adapted your marketing efforts to consumer behavior in 2021 thus far?
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