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Marketing is serious business. It requires a lot of market research, critical thinking, and long, hard-working hours. Marketers will do everything in their power to get an emotional reaction out of their potential clients. Do you know what else triggers a huge emotional response? Laughter. Science has proven time and time again that laughter is extremely healthy for you and that people remember things that made them laugh for a long time. That’s why your marketing content could use some humor. Make people laugh. Make them remember. Help them buy. In today’s post, we’re going to examine satire content and how it can help your marketing.
Using humor in an online marketing campaign might seem risky for traditional marketers. However, if you’ve been a common Internet user at any point in the past 20 years – and who here hasn’t – you know that marketing and humor mix together perfectly. Some of the most viral marketing campaigns of the past two decades were humorous in nature. It attracts people from all walks of life and gives you an opportunity to give your business exposure outside your target demographic. You can explain what your business is all about, how to use your product, or what your brand message is using humor. Even though politics offer great opportunities for satire, as a business, you should steer away from such topics because they can split your audience and steer some people away.
Now, the dictionary defines satire as a literary genre that “ridicules certain aspects of a society.” The genre uses the right mix of wit, sarcasm, and exaggeration to respond to its consumers’ emotional response. Outside of marketing, satire is pure entertainment. However, it can become a powerful tool in the right hands and context. Furthermore, you need to learn to differentiate parody from satire. Satirical content is universal and can be understood by anyone. On the other hand, parody makes fun of a specific thing. To understand the parody, the user should be familiar with the original piece of content. That’s why satire content makes much more sense in marketing.
When creating humorous content, it’s good to know what kind of reaction you want from your audience. Not every piece of humorous content is designed to make a person laugh out loud. Perhaps you just want to make some smile. Creating extremely humorous content might help you raise brand awareness. However, it might not help you do what you originally wanted to. Making someone tear up with laughter might cause them to stop paying attention to your marketing message.
When it comes to copyright law, parody and satire are both hard to navigate at times. It’s hard to know what’s fair use and what isn’t. However, you should keep in mind that satire is often considered fair use content. That’s because satire doesn’t make fun of a single piece of content. A parody is there to make fun of a specific piece of content. Satire can use metaphors to poke fun at certain trends, social habits, and norms. No one is going to sue you for that.
Satire content is a great way to stimulate your potential customers’ brains, make your website stand out, and brand yourself as a more lighthearted business. You can also demonstrate a great knowledge of pop culture and tap into a huge fan base. Most importantly, you can create great and engaging content with not a lot of effort. Use satire content to entertain your audience, turn them into customers, and rank high in search results.