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Are you a B2B enthusiast or professional? Are you tired of the status quo? Do you need a strategy that works and is highly effective for your business? You are in the right place. I’m Samantha, and I’m the spokesperson for this video series. In continuation of the series on influencer marketing video series by NickMetrics, in today episode, we will look at another exciting topic within the context. In this video, we will examine the impact of influencer marketing on B2B Business. Having understood that influencer marketing can be most beneficial for businesses, we will specifically consider how it relates to business-to-business business. Even though other business niches embraced influencer marketing quite promptly and very profusely, it is undeniably true that B2B companies realized its importance rather lately. While business-to-consumer companies were busy establishing relationships with many mega influencers, B2B brands are still solely focused on the mere use of social media.
Unfortunately, today’s customers are too sophisticated to take many mega influencers at face value. Even though there will always be a place for big names and celebrity faces, it can be difficult or even impossible for brands to assume that a high-profile influencer will hand them instant credibility, which is worth the investment. Yet, many B2B companies are seemingly stuck using outdated or better still, inappropriate influencer marketing strategies. They, therefore, find themselves running at a loss because their campaigns don’t yield as much leads as they expect. Expanding your B2B company’s arsenal of influencers’ tactics with influencer marketing.
Since paid advertising is increasing in expense and sometimes decreasing in effectiveness, companies are not turning to the much revered earned exposure through influencer marketing. Actually, if you look at it very critically, influencer marketing is far more critical for B2B than for B2C companies. Here are some reasons why:
So we hope this video benefits you in some ways. What are you waiting for? Get started with influencer marketing today for your b2b business. You will be glad you did.
Please subscribe and stay tuned for more exciting episodes in this influencer marketing video series. Till then, see you next time!