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When it comes it marketing, video is the future of content. And the future is now. New research indicates that 85% of people in the United States actively watch online videos. It’s no wonder that 9 out of 10 marketers consider video a central part of their overall strategy. If you’re creating video content, how can you ensure that your video is noticed? You don’t want to spend countless hours creating content to have it buried underneath subpar gossip videos and clickbait-y compilations. Are there any strategies to do SEO for your videos that would help you rank higher? Yes, in fact, there. Let’s see what can you do to ensure success.
While we know a lot about the YouTube algorithm, we still don’t have a ton of information about YouTube. And most of the “ranking hacks” you see out there are based on nothing more than speculation. But not all advice is like that. For example, we know that some tactics like keyword placement, meta title optimization, and meta tag optimization all play roles in search results ranking. Furthermore, if you’re using your website to host your videos, the same rules for Google seem to apply.
Keep in mind: YouTube ranking tactics are similar to traditional SEO ones, but they’re not the same. Here are simple four strategies to do SEO to your videos and rank high….
If you know your core audience, you’ll be able to find out what topics they’re interested in and, subsequently, what keywords they often look up. To do this, you need to use a simple tool like Ahrefs and research your core demographic. Once you’re finished with the research, you need to plan out your content around keywords, place them in your scripts and titles/tags.
Speaking of writing, you also need to make sure that all of your videos are transcribed. The YouTube algorithm seems to consider captions when ranking videos, including keywords in your video, and consequently, transcription is important. Also, posting the transcription on your website can bring you even more viewers.
Even though YouTube will find something to display if the metadata isn’t optimized, you can help your ranking a lot by doing it yourself and including target keywords in it. Both your video title and description should include:
Failing to do this may lead to fewer views, lower viewer interaction rates, and a low ranking.
We can’t stress this enough: if your video doesn’t show in the quality department, it won’t rank no matter how much effort and money you put into it. As simple as that. To appear on the first page of search results, a video needs to satisfy your users completely. If people close your video in just a few seconds, it definitely isn’t delivering the goods.
By following the latest optimization tips and strategies to do SEO for your videos, you’ll be able to rank above your competitors and find an audience. Here’s what to keep in mind:
If you put enough effort into video production, follow the right tips, and optimize the content that comes with your video accordingly, you’ll undoubtedly see success sooner than later.