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Hello and welcome to the SEO video series. I’m Samantha, spokesperson of NickMetrics. In this video, we will consider a very sensitive topic- SEO building link in your content. Firstly, what does building link mean? Simply, link building or building links is a way of linking or connecting other websites to yours. It is very crucial for business owners and marketers to consider and incorporate for the purpose of driving referral traffic, and ultimately, increasing the site’s authority.
Link building is important for SEO because of the complex and ever-evolving nature of Google’s algorithms. Backlinks, therefore, are an important factor in the way every search engine identifies which sites rank for particular keywords. Of the many tactics used in search engine optimization, building links is a vital one because, with links, you will be sending a signal to Google about the citation worthiness of your site. Thus, sites that have more backlinks are potentially highly ranked than others.
Meanwhile, it is important to also understand the basics because there is a right and a wrong way to build links to your site. If you are particularly interested in the long-term viability of your business and website, natural link building should suffice. In other words, you can stick to earning links rather than buying. The wrong way would be to achieve them via some manipulative tactics called black-hat SEO, which can get your site banned from the search results. However, natural or organic link building is difficult and time-consuming. The links are not all created equal. High-quality links are harder to come by. Therefore, we can sum the importance of link building up as being a major factor in the way Google ranks web pages.
Overall, it is no secret that the most important link in SEO is link building, which actually is a culmination of different other skills that must be mastered: content, sales, programming, psychology, and marketing. This is to purposely get other people to link to your site.
That’s all for now. To learn more about search engine optimization or SEO, please stay tuned for more videos in this series. Thank you for watching!