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Hi and welcome to the Black Hat digital marketing video series by NickMetrics. I’m Samantha your spokesperson for this video series. In this episode, our core interest is to introduce a black hat digital marketing video series. In essence, what does black hat digital marketing entail? Specifically, you will learn what black hat SEO as a marketing technique means, and how you can make the best use of it.
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Black hat digital marketing refers to a marketing practice or approach that defies the rules/guidelines to foster marketing options. In an attempt to journey in the world of digital marketing, the digital marketing market has loads of methods that emphatically comprise SEO, Google Ads, Facebook Ads, Programmatic, and Analytics, among others. Many techniques afford users adequate knowledge and fundamentals of the digital world. Black hat SEO is a renowned method of advertising since search engine optimization (SEO) is the central part of the digital marketing industry. Other types of SEO in this phase include a white hat and grey hat SEO. The black hat method a negative connotation, just as its name implies.
Black hat refers to a set of principles or practices that are used to increase the page rank of a site in search engines. These means are known to violate the terms of services of the search engines. While actions are being taken to kick against the adoption of black hat SEO, the truth is, it is still alive in almost every major SERP you know today. Many people do not endorse using this negative SEO ad technique, but there are cases where they have been of immense help and effective on some sites.
Being the first episode of the video, there is more to know about black hat digital marketing. Please stay tuned for other upcoming epsisodes in the series. Thank you for watching.
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