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In today’s day and age, small business owners have to focus on finding the right online strategy to succeed. Sure, social media may help you grab the attention of a certain part of the population. However, social media can’t be the only part of your online strategy. To promote your business the right way, you need to create valuable content. And that’s where podcasting comes into play. Having a podcast is the simplest and most cost-effective way of promoting your online business. You can even record a podcast using nothing but the built-in microphone on your smartphone. Let’s see how to promote your business with a podcast in 2020…
Most people who consume content daily do it on the go. People tend to scroll their social media timelines, watch videos, and listen to music while commuting or taking a break at work. This is what podcasts are made for. Instead of creating content that requires your customer to take a break and focus on it, create something that they can consume while multitasking. According to Digital News Research, around 24% of people listen to podcasts in public transportation, while 20% listen to them in their car. A majority still listen to podcasts at home, but they’re usually doing something around the house while so.
Use the podcast format to reach people you never even thought of targeting with your marketing before. You can do this by partnering with other podcasters in your field and collaborating on written and audio content. This presents a great chance to expose your business to its audience. If the podcast you’re working with appeals to a different demographic than you, you hit the jackpot. Moreover, you can use this opportunity to build links by writing a guest post for your collaborator.
In addition to partnering up with other podcasts for crossovers, you can invite influential people in your industry to interview. And if your guests have big fan bases, you can use the opportunity to show off your business to them. Now, when you’re short on ideas for guests, you can always ask your audience members who they would like to hear have a chat with you. Sharing fans with someone means that their fan base consists out of the same demographic. If someone else’s fan likes you, there’s a good chance they’ll check out more episodes and, subsequently, your website. From there, it’s up to you to turn those visitors into customers.
If the people who represent your business are considered experts in a certain field, the consumers will view your company as a serious establishment. By giving valuable insight for free through a weekly podcast, you’ll get a lot in return. And don’t worry, if you or your workers aren’t “real experts” with 50 years of experience in a certain field, that doesn’t mean you won’t be considered an expert by an average consumer. You need to know more about a topic than a vast majority of your listeners.
A podcast can help you with many things. On the one hand, you can use it to give your team a chance to share their knowledge and expertise while having some fun in the process. However, it would be best if you didn’t stop there. Why not use the podcast to gain some valuable followers. Over time, you’ll be able to turn those followers into full-fledged customers. Use the resources you have at your fingertips to create a product that will be valuable for your staff, customers, and marketing efforts.
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