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If you ever produced any YouTube videos – no matter how much or little time and effort you put in them – you’ve surely shared them across social media. You probably just posted on all of your social media channels, sat back, and waited for views to come in. The problem was, the views never came. If they did, you wouldn’t be reading this post, right? Is your content the problem? Do you need to pour more money into your production? Should you look for a different job? No, you just didn’t put enough effort into optimizing and market your Youtube video. Today, we’re going to take a look at the 4 biggest reasons why YouTube content has no views. Let’s start with…
Do you simply title your Youtube video and move on? Why bother with writing a video description when YouTube can do this for you, right? By doing this, you’re missing a huge opportunity to insert a good number of keywords in your content and help others find it more easily. Here are a few things you should do to tag your videos the right way:
If you’re creating explainer videos, don’t be afraid to include generic terms such as “tutorial” and “how-to” in your tags.
Who’s the right audience for your content? Teenagers? The elderly? Soccer moms? Whoever your ideal consumer may be, are you sure that you’re delivering content to them? You need to use the same social media networks as your target audience. For young users, you can try using more “trendy” social networks like TikTok. On the other hand, if you’re going after an older audience, you can use a network like Facebook, which has a much older user base. You can always go for a network like Instagram that has a diverse user base.
While this may sound strange to ask, are your videos easy to share? If you want them to have a decent number of views – and especially if you want to create viral videos – you need people to share them. That’s why you need to make them as easy to share across social networks as possible. You can do this by creating customized social share buttons and have them appear at the top of your videos. This will encourage people to click on the share button while they’re watching the video and basically tell their friends about it. Consider adding CTA buttons to create an incentive for sharing.
Have you used paid advertising to no avail? When using YouTube paid ads, you need to understand the kind of placements you’re using. Meaning, your video needs to play to the right people at the right time. The ads need to play in front of videos that appeal to the same audience as you. If they play in front of a random video, they’ll just feel intrusive and create a negative feeling among the viewers.
If you’re guilty of one or all four of these things – don’t worry – it’s never too late to start optimizing your video content. There are many things you can do to fix the situation and give your videos a bigger chance to resonate with a potential audience. The most important thing is – your audience needs to be able to find your content. If they can’t, you’ll never get the views and engagement you desire.
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