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In today’s marketing landscape, marketers deploy a quarter of their budget on content marketing. A known fact is that potential customers’ first visit to your website will end up without purchasing in over 90% of cases. That is where content marketing and lead generation fit in.
The race to potential customers’ attention, engagement, and ultimately erasing the word potential is steaming up across the internet. To achieve that, you have to think out of the box and create a great marketing strategy. When it comes to content marketing and lead generation, you’ll do it in the best way by following these steps.
Tons of leads doesn’t equal tons of sales. Content that doesn’t suit your targeted audience is a waste of resources. You create a customer persona to avoid that scenario. A customer persona is a profile based on research that mirrors a particular brand or product user. It gives you valuable insight into his criteria. For example, it answers the biggest question on why he uses a specific brand or a product and not the other one. When you have that knowledge, you can use it to tailor your content to it.
Creating a customer persona gives you a ton of help in this step. Knowing its age and gender, its problems and questions, and its objections give you the power to create content that will work. Content that will get clicks that will keep the attention and engage your targeted audience. Your content needs both traffic and leads. The problem is that one doesn’t equal the other. Finding a way for them to cooperate is an art for itself. So, concentrate on generating traffic first. Do it with blogs and videos, posts on social media, etc.
The number of people that will see its quality doesn’t decide your content. It has to be distributed via channels for that purpose. Two main things being natural and paid. Utilizing them both is the best, but that will not be the case more often than not. In the case of the latter, choose the one that suits you more. If you’re on a budget and have time to see some traffic generated, a natural channel for distribution is the one to go along. If you want results right away, then go with the paid ads.
One more way to help you generate traffic for your content is to cooperate with bigger sites and platforms. If you choose to cooperate with the one with loads of traffic from your targeted audience, it will deliver a great number of leads at your steps. Fruits of this kind of cooperation go both ways. So, you have services like Netline, where you will pay only generated leads. Again, choose the one or more that suits your needs most. There are tons of them out there like Tumblr, Linkedin, Reddit, etc. So, finding the right ones shouldn’t be a problem.
Content marketing and lead generation are integral parts of online marketing. They speak of the importance of knowing your customers and their needs and suiting your content to them. If you follow the steps of creating a customer persona, finding the right type of content and channel for distribution, and using content cooperation, you’re bound to see the benefits of this type of online marketing.
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