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The sports betting industry in Malaysia is very old-fashioned. They promote most conventional books out of shopping malls, with banners plastered all over the facade of the building. They have a pretty good share of the local market, but they do not appeal to young adults who are mostly found on mobile phones, tablets, and laptops nowadays. Bk8 Sportsbook has evolved its marketing strategy to be mobile-friendly and able to catch up with these trends. Bk8 Sportsbook is a mobile-first platform that offers odds on a wide range of sports. Their innovative features include pre-match options such as bet type, the ability to place multiple bets, and a betting slip that changes color depending on the outcome of your selection.
They have been aggressive in promoting their website, as they created it with attention to detail for sporting events and casino games. In addition, they have recently launched new user interfaces, including an iPhone app and Android app, to attract more users from different demographics, including young adults who are fond of social media. Both apps can be conveniently downloaded from Google Play or Apple Store since Bk8 has strategically partnered with major brands such as Sony and HTC in Malaysia. It allows their brand to become much more visible and easily accessible to a broader range of people.
To attract the younger generation, they will need to use viral marketing channels such as YouTube or Facebook, which are popular among this demographic. In addition, they should consider using social media advertising to place targeted ads on major social networking sites. Doing this will make it possible for them to target specific groups efficiently with clear calls-to-action and relevant information about the advertised product. For Bk8 to attract new customers, they have been using some marketing techniques. For example, they have been careful to use only country-relevant slogans and taglines in their media campaigns. They also advertise on several social media sites like Facebook, YouTube, and Twitter.
With an innovative marketing approach, Bk8 has maintained a good brand image and customer loyalty. Despite main competitors introducing new features on their platforms such as live streaming of sporting events and playing casino games with Bitcoins, Bk8’s innovative philosophy allows them to create new ways to engage with customers through social media while staying competitive in this market.
One way Bk8 has been engaging customers is through sports sponsorships. They are currently the official sponsor of Norwich City Football Club, which allows them to host various events, including exclusive interviews with players and coaching staff. The brand also hosts weekly matches in bars around Kuala Lumpur. Nonetheless, their marketing strategy involves more than just hosting live matches or football games. It focuses on reaching out to customers via different social media platforms like Facebook and Twitter for maximum exposure to potential new customers. For example, they have developed an iPhone app that makes it easier for users to get updates about their favorite teams, place bets while on the move, and check odds immediately before making a decision.
As we become more connected via smartphones and tablets, Bk8 must stay as a top trend to remain relevant among new generations who are always looking for new ways to engage with brands via social channels such as Facebook or Twitter. While their focus on social media is working, Bk8 can explore new opportunities to engage with customers by using events as marketing tools. Furthermore, they should also consider implementing a multi-channel approach to reach out to all possible demographics.
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