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Long form video is excellent for Search Engine Optimization. By using long keywords in your video, you increase website traffic possibilities. It will also keep a consumer on your webpage, which shows search engines that your page is relevant for targeted searches.
Before we get into more specific details on how long form videos are advantageous for SEO purposes, let’s look at the statistics behind online video popularity across multiple platforms. A whopping 67% of people say they watch more than an hour of online video per day. Most people spend 7 to 10 hours watching online videos every week. Compared to other forms of content, online video ads are the most popular type of web advertisement. The results speak for themselves – whatever industry you’re in, developing your content around online video is a wise decision that will have long-standing effects on your SEO rankings. So now that I’ve convinced you that long form video content is essential for winning over consumers, let’s look at why SEO experts recommend adding specific keywords to your metadata before uploading it to YouTube or any other platform.
When you want to ensure that your video will show up in search results, be sure to follow these basic guidelines for adding keywords to the metadata of your video:
As you can see, the task of optimizing long form video is not a difficult one. By following these basic guidelines and adding keywords to your metadata per SEO practices within your industry, you will be on your way to higher rankings in search engine results when users search for relevant topics related to what appears in your videos. Then, sit back and enjoy the increased viewership.
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