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Social media cross posting may seem like a no-brainer. After all, why not share your content on as many platforms as possible? Unfortunately, it’s not quite that simple. While cross posting can be an effective way to reach a wider audience, it can also backfire if not done correctly. This article will have everything you need to know about social media cross posting, including when and how to do it effectively.
Cross posting is sharing the same piece of content across multiple social media platforms. For example, you might share a link to your latest blog post on Twitter, Facebook, and LinkedIn. Cross posting is a popular tactic among businesses and content creators as it allows them to reach a larger audience with minimal effort. After all, once you’ve created the content, it’s just a matter of sharing it on multiple platforms. However, cross posting isn’t without its risks. If not done correctly, it can be spammy and turn people off from your brand. That’s why it’s essential to understand when and how to cross post before diving in headfirst.
There are two main instances where cross posting is appropriate:
If you’ve got breaking news or time-sensitive content, cross posting is a great way to ensure that as many people see it. For example, if you’re a news outlet and you’ve got a breaking story, sharing it on multiple social media platforms will help ensure that your audience sees it promptly.
Evergreen content remains relevant and valuable over time. It’s the type of content that people will want to read regardless of when they encounter it. If you’ve got evergreen content, cross posting can be a great way to increase its reach and get more eyeballs on it. For example, let’s say you’ve written a blog post about SEO best practices. It is the type of content that will be relevant and useful to people regardless of when they read it. As such, it’s a great candidate for cross posting.
Now that we’ve covered when you should cross post, let’s look at how to do it effectively. When cross posting, there are two main things you need to keep in mind:
Just because you’re sharing the same content across multiple platforms doesn’t mean you have to share it verbatim. It’s often best to share different versions of the content on each platform. For example, let’s say you’re cross posting a blog post on Twitter and Facebook. On Twitter, you might share a headline and link to the post, while on Facebook, you might share a more extended excerpt from the centre and an image.
When cross posting, another thing to keep in mind is to use platform-specific hashtags and mentions. For example, if you’re sharing a post on Twitter, use relevant hashtags so that people searching for that topic can find your content. Similarly, if you’re sharing a post on LinkedIn, mention any relevant companies or individuals in your post. It will help ensure that your content is visible to people interested in the topic at hand.
When cross posting, timing is everything. You need to make sure that you’re sharing your content at the right time and on the right platform. For example, let’s say you’re sharing a blog post on Twitter and Facebook. If you share the post on Twitter as soon as it goes live, you might miss out on potential readers as people are more likely to see it in their feed if it’s shared later in the day. However, if you share it on Facebook too late, people might not see it as the algorithm favours newer content. To know the best time to show your content, experiment with different times and days to see when you get the most engagement.
Last but not least, it’s essential to avoid overdoing it with cross posting. If you share the same content on multiple platforms too often, people will start to see it as spam and tune you out. As such, it’s best to only cross post each piece of content once or twice at most.
Cross posting can be a great way to increase the reach of your content and get more eyeballs on your brand. However, it’s essential to use it sparingly and ensure that you’re doing it correctly. By following the tips above, you can ensure that your cross posting efforts are practical and help you achieve your desired results.
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