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Do you own a business that runs a website? Is your website taking advantage of automation appropriately? Going by the increasing amount of roles played by artificial intelligence in pay per click search and account management, it is pertinent that businesses stay vigilant and pay attention to understand how capable the systems they rely on are.
Artificial intelligence can drive the waves of innovation and automation, which were the topmost trend in PPC in the last few years. Specifically, it might be of interest to note that artificial intelligence relates to online marketing. Artificial intelligence, machine learning and neural networks all form the basis of this subject. Instead of telling the computer what to do at all times, the machine teaches itself based on the probable outcomes, given its historical data. Also, here are 3 tasks that can be automated for pay per click search advertising:
The following are ways by which automation, AI and machine learning are influencing Google Ads for PPC search:
Digital transformation has consistently shown and proven to us that some mechanical tasks can be done more efficiently and effectively by automation or machines rather than humans. It is worthy to note that as much as you would like to embrace and incorporate automation, AI and machine learning into your pay per click campaign, artificial intelligence can go bad and this can kill campaigns. This goes by the reason that AI is about a computer handling a task that normally would have been taken by humans. And the dream of every PPC marketer is to feed tasks to a computer for express delivery.
Finally, the search marketing advertising industry, being a part of the 4th industrial revolution that our society is undergoing, can handle and manage the many tasks more accurately if automation is assimilated. This is where machine learning comes into play.
Tags: AI, Automation, Machine Learning, Pay Per Click, Pay Per Click Advertising, PPC, Responsive search ads
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