ENTER YOUR EMAIL ADDRESS
If you want to improve the conversions on your website, you need to optimize landing pages. These pages need to be enticing, easy to read and rank high in SERPS. An essential component of every landing page is a strong call-to-action (CTA). Why is a CTA important? Well, it’s because it can help you improve your click-through rate by 66%.
A CTA is a statement or button that encourages visitors to take a specific action. The action could be anything from signing up for a newsletter to purchasing. Creating a compelling CTA is essential to improving conversions on your website. There are different types of CTAs, but they can all be into two main groups:
Both types of CTAs can be effective, but which one you choose will depend on your goals and what you’re trying to achieve.
Let’s take a look at 10 call-to-action examples that are impossible to resist:
If you’re selling a product or service, offering a free trial is an excellent way to get people to convert. Free trials remove the risk from the equation and give potential customers the chance to experience your product or service for themselves. Just be sure that your free trial doesn’t turn into a freebie by requiring a credit card upfront.
Many website visitors aren’t ready to make a purchase when they first land on your site. But that doesn’t mean you can’t still capture their information and stay in touch. Offering a newsletter sign-up is an excellent way to do this. Newsletters are a great way to take care of your brand top-of-mind and nurture leads until they’re ready to buy.
If you offer services that require a custom price (such as graphic design or web development), getting a free quote is an excellent way to convert visitors into leads. By offering a free quote, you’re giving potential customers the chance to learn more about your services without any risk or commitment.
If you have information to tell your website visitors, consider offering it in the form of an e-book. E-books make terrific lead magnets because they provide valuable information for people. They’re easy to share and help you generate leads from your website visitors.
Podcasts are great and help you build an audience and generate leads. If you have a podcast, make sure to include a CTA on your website so people can listen to your latest episode. You can also include a CTA in your podcast episodes to encourage people to visit your website.
If you have a video on your website (and you should), include a CTA telling people to watch it. Videos are an excellent way to engage website visitors and get them interested in what you offer.
Quizzes are a fun way to engage website visitors and generate leads. You can capture people’s attention and get them interested in what you say by offering a quiz. Plus, quizzes are easy to share, so they can help you generate leads from your social media followers.
For information to share with your website visitors, consider offering it in the form of a free checklist. Checklists are an excellent way to provide valuable information while getting people interested in what you offer. Plus, they’re easy to share, so they can help you generate leads from your social media followers.
Webinars generate leads and build an audience. You can provide valuable information by offering a webinar while also getting people interested in what you offer. Plus, webinars are easy to share, so they can help you generate leads from your social media followers.
If you’re active on social media, include CTAs on your website telling people to follow you. Social media helps keep top-of-mind and nurture leads until they’re ready to buy. Plus, it’s an excellent way to generate traffic back to your website.
As you can see, there are several different call-to-action examples that you can use to generate leads from your website. Which one to use still depends on your business and what you’re offering. But no matter which CTA you choose, make sure it’s relevant to your audience and easy to understand.
Tags: Call-To-Action, CTA, E-books, SERP
Our digital marketing agency is truly one of a kind. Our multidisciplinary team of experts offers you some of the most effective web marketing services that are personalized to suit your brand’s unique image. Start working with the Malaysia leading digital marketing agency to help your business reach its fullest potential.