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There’s no doubt that video marketing is getting popular. A recent study by Cisco predicts that by 2021, 82% of all internet traffic will be video traffic. That’s up from 73% in 2016. With numbers like that, it’s no surprise that more and more businesses are turning to video marketing to reach their target audiences. But what exactly is video marketing? And how to use it to achieve your business goals? This article will answer those questions and more as we explore the five elements of a successful video marketing plan.
Before we get into the details of putting together a video marketing plan, let’s take a step back and answer the question: why should your business be using video marketing first? There are reasons to incorporate video into your marketing strategy, but here are just a few:
As you can see, video marketing can be a powerful tool in your marketing arsenal. But before you start creating videos, you need to have a plan. That’s where the five elements of video marketing come in.
Now, let’s talk about the elements of video marketing you need to know. Here are the five critical aspects of a successful video marketing strategy:
Let’s look at each of these elements so you can start putting together your video marketing plan.
Before creating videos, you must know who you’re making them for. That means understanding your audience and what they want to see from your business. Creating buyer personas is a helpful exercise in this case. A buyer persona represents the customer based on accurate data and research. Once you understand the audience, you can create videos that appeal to them.
What do you want to attain with your video marketing efforts? Your goals might be to:
Of course, you don’t have to limit yourself to just one goal. You can (and should) have multiple plans for your video marketing strategy. Just make sure they’re realistic and achievable.
Now it’s time to choose the right platforms for your videos. That means deciding where you’re going to host and share your videos. You can use many different platforms, but some of the most popular ones include YouTube, Facebook, Instagram, and Twitter.
Now it’s time to start creating your videos. But before you hit record, it’s essential to have a plan for what you’re going to say and do. That’s where a video script comes in. A video script is a document that indicates the key points you want to make in your video. It can be long or short as you need it to be, but it should cover all the bases. Once you have a script, be ready to start recording. Remember to keep things concise and to the point. No one wants to watch a long, rambling video.
Finally, once you’ve published your videos, it’s essential to track your results and see how they’re performing. You can track many different metrics, but some of the most important ones include views, likes, shares, comments, and subscribers. You can also track how your videos impact your overall marketing goals, such as website traffic and conversion rates.
As you can see, a lot goes into creating a successful video marketing strategy. But if you start with these five elements, you’ll be on the right track.
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