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In the 2020s, you can’t run a small, local business without a proper regional SEO strategy. Nowadays, more than 90% of people find a local business through Google. That’s why having a higher ranking in local search results is crucial. You’re practically invisible if you’re not visible on the first page. The best way to ensure your website is locally optimized is to perform a Local SEO audit. We’ll show you how to achieve that step by step.
First, let’s answer a few essential questions:
A Local SEO audit is a health checkup for your website from a local search perspective. You can think of it as visiting the doctor for a routine physical examination; he will check your blood pressure, heart rate, and body temperature. They’ll also ask you about your lifestyle and diet. Similarly, during a Local SEO audit, we’ll go through your website with a fine-tooth comb and look for any potential issues that could be holding back your local rankings.
If your business thrives in the 2020s, you need to invest in Local SEO. Local SEO is essential for two main reasons:
As we mentioned, over 90% of people find a local business through Google. On top of that, Google has clarified that they’re favoring locally relevant websites in their search results. And if you want a high Google rank, you need to optimize your website for local search.
Now that we’ve answered the most critical questions, it’s time to get to business. In this section, we’ll show you how to perform a Local SEO audit step by step.
You must first check your NAP (Name, Address, and Phone number). That is the most basic information about your business, and it needs to be consistent across all your online channels. If your NAP is inaccurate or incomplete, it will damage your local rankings.
Here’s how to check if your NAP is correct:
Next, you have to optimize your website for local keywords. Keyword research is a vast topic so we won’t go into too much detail here. But essentially, you need to find the right balance between high-traffic and low-competition keywords. Here are a few tips:
Google My Business helps you in getting your business information on Google. It’s an essential tool for Local SEO. Do it now if you haven’t had your listing yet. It’s quick and easy, and it will give you a significant boost in the local search results.
In addition to Google My Business, you should also get listed on other local directories. These include Yelp, Yellow Pages, and Foursquare. Claiming your listings on these sites is quick and easy and will help improve your local rankings.
It is the mention of your NAP on another website. They’re a key ranking factor for Local SEO. The best action to do it is to submit your business to online directories. As mentioned earlier, Yelp, Yellow Pages, and Foursquare are the most popular directories.
As we mentioned earlier, more and more people are using their smartphones to search for local businesses. Some things you can do to improve your mobile optimization include:
Reviews are critical ranking factors for Local SEO. The more feedback you get, the higher the ranking in the local search results.
But wait, your work isn’t done. It would help if you started monitoring. Google Analytics helps you to track your website traffic. It’s essential for monitoring your Local SEO progress because it allows you to see how much traffic you’re getting from the local search results. To set up Google Analytics, follow these instructions.
That’s it! You must follow eight steps to perform a Local SEO audit. If you implement all the steps in this guide, you should significantly increase your local rankings. Of course, SEO is an ongoing process. So once you’ve completed your audit, don’t forget to keep monitoring your progress and making continual improvements.
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