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Many people have heard of Google Ads by now but are unsure how to use it for onsite optimization. You can create product listing ads that appear next to search results when searching for a product on google.com or any other country site. These ads usually drive traffic back to your shopping cart or shopping comparison website, where the user completes their purchase. Google Product Listing Ads also track what items are ‘clicked’ on to optimize future ad targeting better.
Product Listing Ads are Google’s way of allowing advertisers to list their products on the SERPS without ranking for or buying keywords. We all know that most people don’t go past the first page, so with Product Listing ads, you can not only be on the first page, but if your product is good enough, you could be at the top!
Setting up a Product Listing Ad is relatively straightforward. First, you have to set up an Adwords account and verify it with a phone number and credit card. Once done, follow this link right here, fill out the information and submit. It’s as easy as that!
To create a product listing ad, all you need is the following:
Products you advertise must be available through one of your listings on either Google Merchant Center or partner sites like eBay, Half.com, Shopping.com, etc. Then, if someone clicks your ad and searches Google for that exact product, your results will be displayed.
You can also target products to users interested in a specific price range for an item. It is helpful if you have items that range in price and you want to attract customers who may be budget-conscious.
If you manage your own AdWords campaign, set bids based on how much you pay per click or conversion or use CPC bidding (cost-per-click). If someone clicks your ad, it will cost either $0.01 more than the following advertiser’s bid or more than the amount of money you’ve listed as your max bid, whichever is lower. Bidding with Max CPC bidding can lead to profitable results if you have a high-traffic site or are trying to capture more customers who may not be as likely to click on your ads.
Your ad will point users directly to the merchant listing page of your product, which may not be what you want. Some companies choose to use this for direct sales, but it is better to practice creating landing pages that target specific keywords and entice users into staying on your site. These should include keywords in the page’s headline, an explanation of why they should buy from you, any offers or promotions that are currently available, etc., geared towards maximizing conversions/sales.
Product Listing Ads are a great, straightforward way to show your products on Google SERPs. They are designed for advertisers looking to promote their latest product without the hassle of bidding against other competitors or having to pay per click. One drawback is that you can’t specifically target users who have searched for an item before, but these ads work by bringing in new customers who may not know you exist.
Tags: Google, Google Ads, Google Ads 101, Product Listing Ads
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