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You have an Instagram account. So does your best friend, your mom, and that one random person you met at a party once. Businesses are on Instagram too, and they’re trying to figure out how to use this social media platform to engage with customers. But everyone is on Instagram doesn’t mean they’re all using it equally. There are quite a few engagement tactics that the top 10% of users are utilizing. Let’s take a look at some of the ways you can step up your Instagram story engagement game:
A good way to get to know your followers and what they’re interested in is to do regular Q&As. You can answer audience questions about anything, from your product to their industry. Not only does this help you better understand your followers, but it also allows them to understand your brand better. As a bonus, Q&As are a great way to generate leads – ensure you’re clear about how you’ll use the information you collect.
Do you want to know what your followers think about your brand? Then, try conducting a pop quiz! Pop quizzes are a fun way to get people to interact with your story; they can be about anything – from product knowledge to current events. Make sure you offer a prize for the winners and let everyone know what the prize is upfront. That will help ensure that people actually take the quiz and don’t just skip through your story.
If you’re looking for feedback about your products, Instagram stories are a great place to get it. Ask your followers directly about what they think of your product, or conduct a survey. Surveys are great for collecting data from many people and can be anonymous if you want them to be. Just make sure you make it clear that the survey is optional and that everyone who participates will be entered to win a prize.
A great way to get people interested in your story is to share quotes or advice from industry leaders. You can either post these quotes as images or use the text tool to overlay the quote on a photo. That is a great way to show that you’re up-to-date on industry news and always looking for new ways to improve your product. Plus, it’s a great way to get people to interact with your story.
Getting leads is a huge part of any business, and Instagram stories are a great place to generate them. You can run a giveaway or a contest and require people to answer a question to enter. Not only can you use this to generate leads, but you can also use it to get feedback about your product or service. Just ensure you’re clear about how you’ll use the information you collect.
You want to be seen as an industry expert, and one of the best ways to do that is to share tips from other industry leaders. Sharing tips from influencers shows that you’re always looking to improve your product and understand what’s happening in the industry. You can also connect with these guys and ask them to promote your product on their channels. That is a perfect way to get more brand exposure and build relationships with other industry leaders.
These are just a few ways to step up your Instagram story engagement game. Don’t be afraid to get creative and experiment with different tactics to see what works best for you and your audience.
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