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The importance of reporting in SEO is always underscored. Reporting in SEO is the overall performance of a website operating on a search engine. You can compile reports on your website’s ranking and performance based on several metrics to gauge and measure where you’re doing well and where you need to improve. These reports, in turn, will help you make decisions to rank higher on search engines, run SEO campaigns, run things at a lower cost, create a better experience for your users and to target the right audience. You can generate several reports of several metrics, but all of these reports will be meaningless unless they’re compiled in a way that’s going to be meaningful to you and your business. An SEO report contains metrics such as the number of sessions, your bounce rate, your page load time, average clicks per page or link, the most targeted landing pages, the least effective link positions, etc. You should know that one of the fundamentals of Search Engine Optimization (SEO) is reporting, and following its protocols will increase the number of individuals that visit your site.
Why do some websites appear higher on search results pages than others? The answer is simple – Search Engine Optimization, and it determines where your site ranks on search engine results when a person looks for terms related to your domain. It is one way of getting organic traffic, at no cost at all.
No matter what the nature of your online business is, it unequivocally needs SEO to stay afloat, and for SEO to be consistently effective, you need to generate reports of your key metrics continually.
Accurate data can help you make important decisions by measuring key performance indicators or key performance metrics. As to where your clients or clicks are coming from, where your target audience is located, their age and genders, preferences, etc. There’s a common joke on the internet – Where is the best place to hide a dead body? – Page 2 of the google search results. Think about the number of times you visited the second page of the search results of any search engine. I’d bet you could count the number of times on your fingers, and you were probably desperate. Fun fact, only about 6% of people venture into the second page of the Google Search results page. The first search result will receive over 30% of all clicks. As you can probably tell, getting your page to show up on the first page is pretty important.
You can run SEO campaigns that would help boost your visibility. Once you run a campaign, you can use the information from that campaign to improve on the next campaign. When you pay for a click or run paid campaigns, it’s essential to know where you’re going to spend your money. If you don’t, you may end up spending more than you should, when something may not be right.
The reports help you fix broken links to pages or on your website so that no traffic is lost or directed there. Broken links can also hurt your ranking on a search engine as well as if you don’t adhere to other terms and conditions as stated by the search engine. For example, your search engine will dock your website and lower its rank if you have broken links, links to low ranking websites or copied content on your site.
SEO reporting includes page speeds, the inclusion of audio-visual content and infographics, internal and external links, to name a few, and how well these do on your website. You can use this information to make decisions for a better experience for your web visitors.
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