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To know how to implement Grey Hat SEO (Search Engine Optimization), tips you must first understand what Grey Hat SEO are. Mostly, Grey Hat SEO are a combination of generally accepted SEO practices, known as White Hat SEO, and banned practices, known as Black Hat SEO – hence we get the color ‘grey.’ White Hat SEO is a set of strategies that includes getting people to write SEO-friendly content for your website to help your search ranking. Whereas Black Hat SEO are tactics like hiding keywords in an article page the same color as the background so readers can’t visibly see them.
One widespread implementation of this type of SEO marketing is called ‘link bait.’ This is when an article is written for your site specifically for social bookmarking sites to link to the article and thus your site. Link baiting can also be done by paying social networking sites to link directly to your site, and as more websites link to the content on your site, the more it helps with your site’s ranking on search engines like Google, Yahoo, and Bing. Another Grey Hat SEO Tip is to revisit existing content on your site and add more length to that content. You could have a 1000-word article, but by adding another 500 or 1,000 words, it could significantly help your search engine ranking. The leading search engines look more favorably on longer content in the 1,500 to the 2,000-word range so by adding more words to old content that falls short of that word count, you could boost your ranking.
Keyword density was largely a tactic of the past when search engine algorithms were based purely on how many keywords a website used. By overusing keyword density, you risk straying into Black Hat territory. However, there is still a place for keyword density when done properly. Keywords should be naturally included in an article on your website and shouldn’t feel forced. Using Social Bookmarking Sites is another useful Grey Hat SEO tip, but again be careful not to overdo it. By bombarding social bookmarking sites with your links, you risk it becoming a Black Hat strategy. Share your links just a couple of times on these sites.
Web directories are a great way to get plenty of free, relevant, and good quality backlinks for your website to help boost SEO, but be sure to do your research and list your site with only the best web directories. Perhaps the most effective Grey Hat SEO tip is to build a microsite on your website. By doing this, you are creating a blog or site within your website, which can provide backlinks to your primary site. This method also gives you complete control of the links, but be sure to link only relevant content and ensure the content on the microsite or blog is not duplicated from your primary website.
Buying expired domains is one of the most popular and tried Grey Hat SEO methods. This is when you buy up a load of expired domains and use them to link back to your website. This can work great, but be sure that the domains you purchase have not been penalized in the past as they can have a negative effect on your website. Also, make sure the domains you link to your site are relevant to your market and niche. Another popular Grey Hat SEO tip is to have multiple social media accounts to improve your social presence. Search engines no longer look simply at the website but also at the strength of a site’s social media. By having multiple social media accounts which collectively boast larger followings and engagements can help your site’s SEO. You can also do social media marketing to increase your social signal, it help optimizing your site authority.
Buying positive reviews for your website on major review sites like Yelp can help your site and is considered another Grey Hat SEO tip. You may fear negative reviews that could impact your site and/or business, but if you are confident of good reviews, then they can help. These review sites also provide you giant platforms where you can engage with visitors and potential customers.
It certainly does help boost your ranking, but only when done properly and carefully. It is called Grey Hat SEO for a reason, and that is because it carefully balances on the line with Black Hat SEO – which can get your site penalized or even banned. We recommend that if you are to implement any of the above Grey Hat SEO tips that you do so understanding the risks involved.
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