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If you’re looking for new ways of promoting your business, one potential platform you could consider is Quora. It is a peer to peer question and answer website, where pretty much anyone can post a question, and it is answered by the Quora community. Millions of individuals visit the website every single day, and they may be looking for answers related to your company. Due to this format, ads are highly targeted. With the right marketing tricks, you could be looking at a very profitable marketing endeavor.
If you’ve never thought of using Quora to advertise your company before, don’t fret, you aren’t the only one. But the truth is, Quora gives businesses the opportunity to reach millions of individuals specifically looking for content related to what they do. This means that the user will have a vested interest in what you, or the content you want to promote, has the offer.
Essentially, Quora is a question and answer platform, where a user submits a question, and other users can answer the query. Other people who look up similar questions can also view the post. Let’s say, for instance, I’m looking for information on the best type of knitting needles, and I look at an existing Quora post that has already addressed this issue. Let’s also say that you happen to sell knitting needles. We’re a match made in heaven.
If I found your ad on the Quora post I’m engaging with, chances are that I would be very interested in your company. Your company would be exactly what I’m looking for.
In addition to having a great reach, Quora is also one of the fastest growing social networking platforms. It may not be as popular as Reddit or Pinterest, but they currently have over three hundred million monthly active users as of 2018, a hundred million more users compared to 2017.
Also, unlike other platforms that have a divided sex ratio, Quora’s user base almost equally balanced. The platform has a few more male users than female, with a 57/43 ratio. This means that a single ad could reach both men and women from all across the world.
People do have the tendency to pick up their phones and Google anything that’s on their mind. This is probably the reason why users also access Quora through their mobile phones, around 75% in fact. Quora’s platform is very mobile phone friendly and they even have a great app. So making your ads mobile phone friendly would be a smart choice. Your ads should redirect users to your website and it’s essential for a business to have a website. You must ensure that your domain is mobile phone friendly too. No one likes a wonky website that lags all the time and nothing would make them click to get off faster.
Stats show that most companies use Quora to advertise to other businesses. Business-to-Business or B2B promotions are very popular amongst Quora users, and they make up around 60% of all ads on the platform.
But this doesn’t mean that companies can’t reach individual users. There’s still a full 40% remaining, and this is comprised of business to customers advertisements.