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Companies looking to increase the performance of their websites can be forgiven if they are confused about the cost of search engine optimization – or SEO – in Malaysia.
There is a huge amount of conflicting information out there, so it is hard to know even where to start when it comes to planning out a budget in this area.
We aim to make the picture a little bit clearer to help firms decide what they need in terms of SEO, and perhaps even more crucially, what they are going to be able to afford.
Read on for our complete guide with everything you need to know about SEO costs in Malaysia.
Before deciding to hire a company to handle your search engine optimization, it is wise for businesses to decide exactly what they are hoping to achieve from the venture.
SEO is by no means a guaranteed path to success for a company, although it has the potential to bring in customers and clients who can help to grow a business in the long run.
Many wrongly believe SEO is a quick fix, but this is not the case. The most effective strategies for SEO on websites tend to take place over a long period. It is often said that six months is a good time from which firms can judge the success of changes to their SEO plans.
High-quality SEO can reduce the need for firms to be forking out large amounts of money paid out on Google advertising month after month, so it often provides very good value indeed.
SEO typically includes work on areas such as keyword optimization, a full website review and detailed analysis, social media engagement, backlink building, and content generation.
There are typically three strands to SEO. The first of which is content marketing, the second is content development, and the third area is SEO-based website analysis plus optimization.
Full-service SEO packages are going to cost a lot more to purchase for a company rather than just asking a marketing agency to help out in one of those departments in particular.
Just like with everything, when buying SEO, you will usually get what you pay for.
Those on a small budget should not be put off, though, as there is still a good chance that some areas of SEO on your site can be improved to make a notable impact on your business.
But it stands to reason that businesses with larger marketing budgets who can afford to make a serious investment in SEO are likely to see better results on their bottom line overall.
There are various factors involved in deciding what SEO is likely to cost for your business.
The first of which is how the site is ranking on Google Malaysia at this time – if it is already performing reasonably well, then there might not be as much need to spend heavily.
How much work needs to be done on your site – such as building and creating content for new pages – is also going to have an impact on the price of the SEO services you need to buy.
Whether your site is responsive enough for mobile devices is another thing to keep in mind.
As we have discussed in detail, there are lots of things to consider when paying for SEO.
But the cheapest quotes for SEO basics that businesses are likely to receive will likely run to hundreds of US dollars or the equivalent in the Malaysian ringgit.
This is usually to be paid on a retainer basis each month, though an SEO company may offer a package that supplies six months or even a year of SEO work for one simple fee.
Full-service SEO packages cost more and are expected to run to thousands of US dollars.
While this may be daunting, business owners should consider the extra money SEO can bring in to their company in the long run.
Good SEO is worth every penny.