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Every month, more than 100 million people in the United States take at least one day to stop what they’re doing, relax, and listen to their favorite podcasts. A good percentage of these people listen to podcasts almost every day. Most people are accustomed to consuming information on the go. Since listening to someone talk consumes less energy than reading or watching, some people prefer to get their entertainment, news, and opinion pieces from podcasts. But podcasts aren’t just good for consumers. They can also do wonder for your business. Let’s see how starting a podcast can help you with your SEO efforts.
In SEO, everything starts with keywords. While you need catchy titles to catch the audience’s attention, you shouldn’t miss the opportunity to fill your titles and descriptions with relevant keywords. If you fail to do this, people looking for podcasts related to your industry will bypass you and listen to other shows instead.
You can’t let that happen, correct?
So how many keywords should you try to include in your titles? You should abstain from filling your description box with random keywords in the hopes of appearing in unrelated search results. Instead, try to include 1 to 3 long-tail keywords in the description and a few short ones in the title. Just make sure that their inclusion makes sense.
If people like you as a content creator, they won’t be able to get enough of your content. They’ll support your content, even if you choose to publish it in different formats. For example, if you decide to start blogging, you can just mention it on your podcast, and you’ll already have a few listeners lined up to read it. Even if you want to pursue a different type of content creation – let’s say you want to start making videos – you can still use your podcast to navigate people to it. Whatever you decide to do, a podcast will give you the right amount of content consumers to start. By hosting your new content on your website, you’ll increase your traffic in no time.
That new content can also be used to boost SEO. News posts can increase the number of visitors on your site and think pieces can improve your backlinks portfolio. You can use your podcast to get more guest posting opportunities. A podcast will help you establish yourself as an authority in your industry and your business as a valuable brand. Some people in the industry will surely reach out to you for think pieces, guest posts, and guest spots on their podcasts. Use every opportunity to build as many high-quality links as possible.
Google loves content with a good number of inbound links. For that reason, you should a list of websites you referenced in your podcast. Some of them will notice you and may be able to broaden your network and create useful connections in the industry. Of course, try not to go overboard when listing authoritative websites. Again, things need to make sense. Avoid putting unnatural links in your descriptions and try not to engage in link-exchange with some of the sites, because it will only lead to a penalty from Google.
We’re aware that starting a podcast requires a lot of work, time, and effort. But seeing how podcasting is such a useful tool for marketing, it’s safe to say that it’s more than worth it. With a podcast, you can bring more exposure, establish a serious brand, and attract new customers. First, you dominate SERPs, and then, you can dominate the entire industry.
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