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Greetings, I’m Chandni, NickMetrics.com spokesperson. Welcome to another episode from the content marketing video series by NickMetrics. In this video, we will consider how content marketing supports digital marketing. Is there an interrelation between content marketing and digital marketing? This video explains it all. Tag along.
The focal point in marketing is content. Thanks to technology, the quality of content being demanded are fast-changing, likewise the usage. Because of its relevance in the social and online world, the content has a particular relationship with digital marketing. In fact, marketers are becoming more interested in understanding how to use content science so that they do not miss out on the opportunity to capture the attention of their audience with the right words.
Speaking of content, content connects a brand and its audience. In addition, it can also be the leverage for brands to increase their numbers of sales if they know the nitty-gritty of building human connections and maintaining them rather than just focusing on how to increase the number of sales.
According to Altimeter’s 2018 State of digital content, under the category of the growth in content marketing, 41% of companies can tie their revenue impact directly to the content. Moreover, as against views, companies now measure success with metrics like interactions (30%) and efficiency/cost savings (23%). These are fundamental elements of digital marketing. Besides, visual content like short videos (52%) and images (51%) was recognized as the top-performing content formats. These were rated as more engaging than blog posts and podcasts.
Digital marketing agencies entails tactics like PPC, running ads on social media and SEO tactics. These someway require content strategies specifically to capture conversions. As a matter of fact, content is the most important part of a digital marketing strategy, even more important than other elements. Content educates, fuels SEO, drives social media strategies, and build backlinks, among others.
To know more about content marketing, stay tuned for more videos on the content marketing series by NickMetrics. Thank you for watching!