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Marketing is a vital industry that has evolved and expanded exponentially in the last few years. With new technologies come new opportunities for marketing professionals, and we can already see the effects of this trend in the current day. With digital marketing becoming such a popular topic today, it’s hard to believe what length marketers went to just 20 years ago when most internet users still used dial-up! Fortunately, with advances like high-speed broadband and increased mobile data usage on smartphones, our demand for online content continues to multiply year by year. We’ve compiled some data showing what will likely be the most popular types of services among marketers in 2021 and how companies use these services today. Check out this list to see what you can expect to see trending soon.
Social media is no longer a new way to connect with other businesses, customers, and celebrities online. Social media websites have been used for years now! While some companies still resist taking advantage of these networks, others realize that there’s no better time to get involved in the conversation. Brands can use popular social media management tools like Hootsuite or Buffer to schedule posts for their social accounts whenever they want.
It is considered the most important digital marketing service. From local retail stores to global enterprises, practically every company uses SEO strategies to ensure their site ranks high when users search for the location or product they offer online. While some older methods like publishing industry-related content and paying for AdWords ads are still used today, companies are more known to focus on specific keywords for their target audience. For example, a company can identify what people want to learn about when they search for “how to create an email list” and then use the same strategy themselves until they rank high in Google’s search engine results.
Social advertising is a newer area of marketing that has taken off over the last few years. Today it’s easier to create and share content that users will want to see on their newsfeeds, with most social media sites having built-in features for paid ads. Social advertising is often used with other digital marketing services like SEO or PPC, but companies can get creative using these tools. For example, some companies create sponsored “stories” on Snapchat to swipe up to visit a particular website. These ads campaigns are popular among young adults who love using this photo-messaging platform today.
Customer retention is about keeping existing customers happy so they continue doing business with your company over time. Sometimes this means giving away a free product or offering a special discount. However, most of the time, it means going above and beyond to provide fantastic customer support that treats customers like human beings instead of just sales numbers. When marketers use WhatsApp chatbots to receive instant help with product questions in real-time, customers will shine. The next generation is especially fond of using these messaging apps for booking flights or ordering food. Nowadays, many companies even hire agents from developing countries to provide customer service in their native languages!
Mobile marketing sounds a little cheesy at first since we’re all used to seeing those “Download our app!” ads online today. However, mobile marketing is much, much more than just ads. Many companies also use mobile marketing to provide value and build trust with their customers before asking them for something. For example, it’s becoming common for marketers to offer product information or other relevant content via text message without requiring users to download an app or sign up for an account.
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