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Hi and welcome to another episode of the Digital Marketing Career video series by Nickmetrics.com! I’m Jolin and the spokesperson of this series. Before we start, please do like and subscribe to our channel and press the bell icon to never miss new video updates. In this video series, we are interested in uncovering the reasons you should choose a career in digital marketing. In case you desire to choose a career in digital marketing, it is important to know what things are in it for you.
Digital marketing as a career has become a booming career path for students lately. Digital marketing is listed among the careers that require smartness and professionalism combined. Also, the digital marketing industry is fast-evolving, moving and becoming intensely competitive. This is because every day is different for the digital marketer. That means you need more than a passion for succeeding. A lot of desire to succeed and commitment is very much necessary as well. First, digital marketing is the use of the internet to advertise and publicize your market. It requires connecting with customers and building relationships the same way it is done in traditional marketing. Basically, the goal is to promote brands, build preference and increase sales via the different digital marketing platforms.
Digital marketing is a fast-paced job and a highly demanding one that requires a special skill set and training. Therefore, it is not for everybody. But you can choose a career in digital marketing because:
The job outlook of digital marketing is exceptional even when job security becomes a major concern for many in other fields. The specific fields in demand here are digital advertising, content creation and curation, content strategy, SEO, email marketing, social media marketing, and many others.
Simply, the career trajectory for this field is highly lucrative. As a digital marketing expert, you can make up to $50,000 a year and a digital marketing manager can make $60,000 and above in a year. This is with just a few years of experience.
Therefore, if you are a digital native or someone fascinated by new tech and developments, an SEO whiz, an analytical thinker and problem solver, or you like the idea of working in a field that is always evolving, you can convert these strengths into something meaningful by choosing a career in digital marketing. To learn more about digital marketing career, and what it entails, please check out other episodes in the same video series from Nickmetrics. Thank you!
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