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The world of podcasting is going through a renaissance at the moment. More than 50% of people in the United States over the age of 12 listen to podcasts from time to time, while almost 33% listen regularly. Currently, there are more than three-quarters of a million active podcasts in over 100 languages. That’s why podcasts are now a great marketing tool. If you’re looking for a way to reach new audiences, improve your content marketing, and expand your business, look no further than podcasting. You’re probably aware of that. However, do you know that podcasts can also help you rank higher in Google search results? That’s why we’re here today to see how podcasts can help you with your SEO efforts. Let’s start by examining…
A podcast is a piece of highly accessible audio content that’s usually offered for free. No matter what your area of expertise is, you can start a podcast. There are nature, tech, pop culture, and even scripted, sci-fi podcasts (similar to radio plays). While the benefits of podcasting for business are fairly obvious – enhanced branding, increased audience engagement, etc. – how can podcasting help you with SEO? In addition to improving your reputation and visibility, a good podcast can help you establish relationships with blogs in your niche and link building. This will create a cycle that will allow you to grow your business and podcast simultaneously. You see, the more link opportunities you create with your podcast, the higher you’ll rank. And the higher you rank, the more listeners you’ll have. Amazing, right? This brings us to our next point…
To create the feedback loop that will increase the popularity of your podcast and your visibility on Google, you need to link building. Some people will naturally link to you. However, you need to ensure that your strategy is successful by doing the following:
First off, your main mission is to establish yourself as someone the people can trust. When you’re considered an expert in a certain niche, you’re the first person people will look to when they need an opinion. Therefore, make sure to create highly informative and engaging material that will resonate with your audience and answer all of their questions.
Next, you need to build up a community around your podcast. You need people that will discuss the podcast among themselves, that will write about it, and spread the word. To strengthen your relationship with listeners, you can have them call or sit in.
Podcasters love to mingle with other podcasters. This is a perfect opportunity to build some links. You can perhaps write about someone else’s podcast or ask them to collaborate. Working with other podcasters will give you valuable content and marketing incentives.
Even before your podcast becomes popular, you need to lay the foundation for success. By that, we mean that you need to research keywords, write content around your podcast that includes those keywords, and optimize your meta descriptions. By optimizing your podcast-related content, you’ll pave the way for success down the line.
Branding and audience engagement is important; however, how high you rank in SERPs is crucial to your success. When used properly, podcasts can be a powerful marketing tool. Your main mission is to take the steps needed to maximize your podcasting efforts. Before you know it, people will link to your website naturally, without the need to reach out to them.