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SEO’s goal is to land as many potential customers as possible on your business’s site. The ranking is everything. At this moment, Google holds a 91.75% share of the search engine market, which means that 2021 SEO trends have everything to do with knowing Google algorithms and leveraging them. Let’s investigate ways to boost your website ranking.
To raise the number of your clientele, you need a bigger audience. That is done by driving more traffic to the website, depending on ranking by Google. Improving those things is only possible with knowledge of ways in which algorithms work. Due to their constant evolution, a good SEO manager must be up with the trends.
Less Google searches end up with clicks than without. It’s due to algorithms evolving to such an extent that users get the information they looked for without even clicking on the result. There are even cases when finishing typing isn’t necessary. That means that the importance of a good keyword can’t be overstated. Know that the potential customer’s intent carries a bigger significance than any other metric. Devote every resource available to find the right one.
For Google standards, the quality of content belongs on the list of most important things. It has to be not only pleasing but also unique. The sheer quantity of content on Google demands great quality and authenticator to gain its respect. Your goal is to land on a first page, and you can’t trick Google into doing this. You have to do more work and be smarter than your competition. Explore case studies, research customers’ testimonials, and make great content. If Google respects it, it’ll be by the audience too.
Influencer marketing is one of the swiftest growing branches of online marketing. There are different kinds of influencers. Affiliating your business with the right one can deliver you a huge amount of potential customers. Experts agree that ROI is, with this kind of marketing, bigger than with any other. But how are influencers linked with SEO? First, they can provide you with organic, rich in quality backlinks. Algorithms recognize their importance. Also, they can raise your brand’s visibility, audience engagement, and presence on social media.
In today’s SEO, we see the rising importance of brand. In months to come, that will become clear. Because of that, focus on establishing the brand’s reputation in your 2021 SEO trends. The stronger your brand is, the more it becomes respected by Google. That respect is directly linked with your ranking. EAT, which stands for expertise, authoritativeness, and trustworthiness, is the principle to have in mind. Content quality is something of enormous importance but isn’t enough on its own. But when it’s backed by EAT principle, it can skyrocket your ranking.
A year ago, in May 2020, Google announced the following. Loading, visual stability, and interactivity are three new metrics that will be used, among others, as a measure of users’ experience. Those three metrics are called Core Web Vitals. In general, all are tied to a single thing, which is page speed. To land on the first page, you’ll have to have them in mind. Because those three metrics called Core Web Vitals officially become rank factors in May this year.
Google algorithms are constantly developing. There are plenty of 2021 SEO trends, and to get a higher ranking as possible, you simply must follow them. Besides those that we mentioned, there are more. Rise of voice searches and AI, to name a few. YouTube is, after Google, the most used search engine on the planet, showcasing the rise of importance of videos. The bottom line is that you have to work, be smart and keep up to date. There’s simply no way around it.