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A hreflang tag is a markup that helps search engines understand the relationship between your site and the one it’s linking to. The tags are used on your website so that Google can know how to show the right results for users searching for products or services on different sites. When you have more than one version of your product or service, it’s important to understand when you need to use hreflang tags and why and how they should be implemented.
Let’s say that you have a product page. It’s doing well in your region. However, you want to target another region with it and potentially increase your sales. With the help of hreflang tags, you can do it. How can you implement them? There are three specific ways you can do this:
With hreflang tags, you don’t have to worry whether the users you’re targeting know English or not. You can even create specific English content for different markets. For instance, you can have separate content for people in the United States, United Kingdom, and Australia.
Why are we even talking about hreflang tags? Besides the things we mentioned above, are there any clear SEO benefits? From an SEO perspective, there are two reasons to implement hreflang tags on your website:
Those are just the two of the biggest benefits. There are many others, but these two should be good enough reasons for anyone to look into hreflang tags.
Now that you know that the hreflang tags are useful, you’re probably wondering how to implement them? If you have a modestly-sized website, the process isn’t all that hard. Here’s how to implement the hreflang tags in eight easy steps:
While this may seem complicated at first, with the right people on your side, you can have the process done in less time than you think. In just a couple of weeks, you can start targeting people from all over the globe with your product.
Hreflang tags are a great way to help search engines understand where your target market is and encourage them to display relevant results to your customers when they search for products or services on different sites.
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